The CEO's Diary: How to be a "Sponsored" Influencer
The other day I attended a private event for a group of Dallas fitness influencers, where I had the opportunity to speak on behalf of my experience as both a brand and as an influencer. This inspired me to be more vocal on a few topics regarding influencers and working with brands, as no one really gives you the exact "how to" do it.
There really isn't a right way to do it yet. Influencer marketing is still in its infancy, but in my experience so far there are certainly better ways to approach the whole process.
First I am going to talk about things you need to think about before really setting yourself on this journey. In marketing, the best thing to do is put yourself in the target audience's shoes.. so in this case, ask yourself what a brand thinks about when working with an influencer.
🔑 I really really urge you to think about this, as an Influencer or Brand Ambassador you are essentially PART of their marketing team...
When I look to bring someone on board I ask myself these questions:
1️⃣ How do they bring value to my company?
2️⃣ Do they use the product already?
3️⃣ Will they generate sales? how?
4️⃣ What is their following/engagement? High? low?
5️⃣ Do they create badass content? Have they for us already?
6️⃣ Do their values align with ours?
7️⃣ What platforms are they active on? IRL or Social
What I want you to take away from this - is that you DON’T have to have all these checked off. This isn't a checklist. These are all the things I ask myself when I look at an influencer or a potential collaborator.
Right now for example if you’re a blogger or you tuber - I WANT YOU for my SEO. I don’t care about numbers...organic searches and traffic are needed.
Think about THESE questions and figure out what you can check off and bring to a brand... and when “applying” 😉 put your best foot forward...
Hint hint: Sliding into the DMs with “hey do you work with influencers?” does not put your best foot forward. 🙅🏻♀️🙅🏻♀️
In my next blog post I will give you exact ways to reach out properly to brands.