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      I fell in love with coffee in high school. It's my longest relationship to date.

      Coffee has always been there for me - on the roughest mornings and on the latest nights. Then, coffee kind of got basic and really expensive... but seriously, without 3 pumps of vanilla, cream, & 3 sweeteners, it didn't even taste good! After 10 years together, I had to put my foot down.

      The solution: a coffee meant for messy-bun, yoga-pant-wearing millennials with a little attitude and a little kick! Coffee Over Cardio® (because if I have to choose only one way to increase my heart rate...) was made for alllll the boss babes focused on self-growth, business & booty growth.

      We all deserve a quality cup of coffee.

      CEO Diary - Thing To Ask Yourself Before Wanting To Work For A Brand

      CEO Diary: Things to ask yourself BEFORE wanting to work with a brand!

      I want to share my observations as a business owner as well as some questions that you should think about.

      AND what role does the owner/CEO play… are you DMing them or staff that handles the account? (Or both…)

      Read More...

      I am not an expert at any of this by ANY MEANS … plus everyone else has their own opinions especially how they run their “influencer” or affiliate programs but I want to share my observations as a business owner as well as some questions that you should think about.

      You might not know this answer but… How big is the company you’re reaching out too?

      AND what role does the owner/CEO play… are you DMing them or staff that handles the account? (Or both…)

      How are you BUILDING a relationship with the brand?

      What can you bring to the table? Sales? Graphics? Photos? Videos? Blogs?

      [Not true for all brands/contracts] but if you WERE to work with a brand, are you OK with signing a contract that my limit you to only their brand, posting certain things at certain times, etc?

      These are just things I would recommend thinking about if you’re looking to be a brand ambassador or part of their affiliate program:

      1/ Buy & use the products you enjoy…

      2/ Don’t try to sell people, just share how YOU use the products

      3/ Engage with the company & it’s owners - build the relationship

      4/ Develop your audience/community genuinely… it’s not a numbers race!

      You’re probably reading this and thinking “well, duh” but I think you’d be surprised of how easily this is overlooked or just not done.

      At the end of the day, I would just consider your intentions of what you’re trying to accomplish

      Free product? Remember that is a cost to your favorite small business

      Money? If you only gain 5%/10% commission how much would you have to sell?

      Genuinely being involved with a brand that you truly love regardless if you’re official? . . .

      Anyway, I hope this gives you some things to think about and I hope it helps you if you are looking to be more involved with any brand.

      hope you have a fantastic weekend!

      Hydrate 101 - Coffee Over Cardio

      Hydrate 101

      We’ve heard it time and time again: drink more water. It’s probably on your goals list for 2020 - and if not, it should be…

      Did you know that 70% of the dreaded afternoon lag is due to dehydration?

      Read More...

      We’ve heard it time and time again: drink more water. It’s probably on your goals list for 2020 - and if not, it should be…

      Did you know that 70% of the dreaded afternoon lag is due to dehydration?

      However, forcing yourself to constantly drink tasteless water can quickly destroy your dedication. After experiencing the physical difference with the use of a basic, flavorless electrolyte during prep, we wanted to take that to the next level - AND add flavor.

      Hydrate is a first-of-its-kind electrolyte formula designed to enhance endurance, recovery, and of course, hydration!

      Our formula contains five patented ingredients that went through extensive testing (no sketchy substances allowed!) and is produced in our Dallas facility. The star ingredient is CocOganic, a freeze-dried, organic coconut water powder commonly used in today’s quality supplements.

      Combined with a concentrated blend of electrolytes, Hydrate gives your body exactly what it needs to dominate the day. Not so much performance-focused as it is overall-feel-focused, Hydrate helps you stay awake, encourages you to drink more water, AND improves your health!

      We introduced the first electrolyte for your coffee with our initial flavor release, Salted Caramel. Important note: from now on, brown packaging indicates mixing with coffee, and blue packaging indicates water!

      After an INCREDIBLE response, we soon followed up with Pink Lemonade, designed for any form of water intake from a half-gallon (customers usually add two scoops), to a 10-12-oz. water bottle, to your favorite pre-workout or BCAAs.

      Love getting a pump from your workout? Drink Hydrate - and eat carbs - beforehand. The Himalayan pink salt shuttles the water into your muscles to create that optimal feeling and look!

      Caffeine is great, but hydration is KEY for survival. There’s a reason this is a TOP SELLER - conquer that 2020 resolution and feel better than ever with Hydrate!

      Coffee Maker Comparison: Keurig, French Press, Drip Coffee

      The way a person likes their cup of joe is as unique as their fingerprint. From flavor profile to convenience, we are able to control virtually every step of the process.

      However, this seemingly endless array of options can be intimidating - that’s where this guide comes in!

      Read More...

      The way a person likes their cup of joe is as unique as their fingerprint. From flavor profile to convenience, we are able to control virtually every step of the process. However, this seemingly endless array of options can be intimidating - that’s where this guide comes in!

      Here you’ll find an in-depth comparison of the three most popular coffee makers: a Keurig, a French press, and a drip coffeemaker. Spoiler alert, there is no “best option.” It depends entirely on how much coffee you need, and the variables you want to control.

      User-friendly?

      K: Fill a reusable K-cup or grab a single-use K-cup and place in the chamber, press to start.

      F: Place coarsely-ground coffee in press, then fill with hot water until the grounds are fully covered. Wait 30 seconds to steep, then fill the rest of the press with water and wait another 4 minutes. Slowly push the plunger down and serve.

      D: Place a filter in the chamber, fill it with grounds, add water to the tank, and press to start.

      Brew time

      K: 2 minutes

      F: 5 minutes

      D: 5-10 minutes

      Capacity

      K: Single-serve.

      F: 2-4 cups.

      D: Varies; typically yields up to 12 cups per brew.

      Convenience

      K: Coffee is made as-needed (one cup at a time).

      F: Coffee is made as-needed (one or multiple cups at a time); must be consumed immediately.

      D: Coffee can be made in large quantities and kept warm for a prolonged period of time.

      Flavor

      K: Varies based on the grounds - you can also adjust the strength by the amount of grounds added to the reusable K-cup. The result is consistent.

      F: Rich, full-bodied flavor because the coffee oils are present. The result varies with each brew, because each step of the process is controlled.

      D: Depends on the machine - typically a lighter flavor, but it can be adjusted based on the amount of grounds used. The result is consistent.

      Hopefully, these factors help you narrow down the ideal device for you. Want something quick and easy? A Keurig or drip machine is likely your best bet. But, if crafting your cup is your favorite part of the day, you may prefer the hands-on method of the French press.

      Nootropics 101 - Coffee Over Cardio

      Nootropics 101

      Need coffee to help power through your day? Add a boost of focus, concentration, and energy to your cup with the nootropics featured in our Smart Start Creamers. Nootropics are supplements, and foods that improve cognitive function. They get you through those performance plateaus and keep you in control.

      Read More...

      Need coffee to help power through your day? Add a boost of focus, concentration, and energy to your cup with the nootropics featured in our Smart Start Creamers.

      Nootropics are supplements, and foods that improve cognitive function. They get you through those performance plateaus and keep you in control. Our Smart Start Creamers contains two high-quality nootropics: TeaCrine® and Cognizin®.

      TeaCrine® is a patent-pending compound containing pure theacrine, which can be found in natural sources such as the Camellia tealeaf, coffee, and certain exotic fruits. Theacrine is structurally similar to caffeine, but studies show that the body does not develop a tolerance to theacrine as it does to caffeine. The benefits of Theacrine include:

      Supports healthy metabolic activity and energy production

      Decreases physical discomfort associated with intense exercise

      Reduces perceived exertion from exercise

      Increases cellular protection through antioxidant activity

      Supports a positive mood and decreased feelings of stress and irritability

      Increases motivation to exercise and accomplish tasks

      Increases neural drive

      It does not increase heart rate or blood pressure and is not a stimulant.*

      Clinically tested for efficacy, Cognizin® delivers a patented form of citicoline, nature’s way of keeping the brain’s energy-producing centers firing.

      Cognizin is also pure, vegetarian and allergen-free. The specific benefits* of citicoline include:

      Supports memory

      Promotes faster recall speed

      Supports learning capacity

      Promotes focus and attention

      Supports brain energy

      Yes, caffeine is technically a nootropic, but it simply helps the brain wake up. Adding the premium compounds in our Smart Start Creamers takes things to the next level, making your thoughts sharper and your actions more effective. Nootropics are safe and designed to optimize your cognitive function both immediately and long-term - even more reason to add them to your cup every day!

      *Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.